The moment I pluck the strings of the Guzheng instrument, I become more attuned to details, sparking my creativity. The instrument’s delicate balance between precision and fluidity also mirrors my design process.

The strings and bridges of the Guzheng are like keyframes in motion, where every subtle adjustment and pluck creates a distinct effect. As my fingers glide across the strings, the music flows out, like each stroke of my illustration—fluid and rich in detail. The resonance that follows each pluck is akin to the stories I tell through branding. Design, for me, is like composing music. I see myself as the conductor of the orchestra, coordinating the performance of motion, illustration, and graphic design to play a harmonious visual melody.


Client List:  Disney/Huawei/Farfetch/Nongfu Spring/Rebel Girls/CGTN/Vinepair/Tadpole Ears Magazine

GuZheng Instrument


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Exhibition
Society of Illustrators Annual 66, New York City, US, 2023
Art Heat-Island Effect, Guangzhou, China, 2023
A Psalm of Life—Vigorous City, Guangzhou, China, 2022
Yi Je, Beijing, China, 2022
Witches’ Feast III, Guangzhou, China, 2022
Awards
American Illustration 44, Chosen Winner, 2025
Communication Arts, Winner, 2025
The World Illustration Awards, Longlist, 2024
3x3 International Illustration Annual 21, Merit, 2024
Society of Illustrators 66, Winner, 2024
American Illustration 42, Chosen Winner2023
3x3 International Illustration Annual 20, Winner, 2023
Communication Arts, Winner, 2022
Society of Illustrators 64, Winner, 2022
3x3 International Illustration Annual 19, Gold, 2022
American Illustration 41, Chosen Winner, 2022


Peilin Li
©Peilin Li 2024