Ameoba Music
Category:
Branding, Strategy
Instructor:
Gina Park
Award:
Graphis New Talent Awards 2025: Honorable Mention
Amoeba Music is a record paradise for music lovers, celebrating the timeless charm of physical music. With its vast vinyl collection, navigating the store can be overwhelming. To enhance the experience, I introduced the “Music Time Machine” concept, turning record browsing into a journey through time. By blending physical and digital experiences, this immersive strategy makes exploration more intuitive while deepening the connection between customers and music.
I designed the logo with slanted typography and flowing curves to convey energy and motion. Inspired by vintage time machines, the central star symbolizes a glowing time portal, reflecting the journey through music’s past and future.
I chose a modern typeface and customized it for the tagline by adding a halftone texture, blending modern and nostalgic elements to match its meaning. Inspired by the time portal in the logo design, I also tilted some brand elements to add a sense of movement and dynamism.
The posters capture both the brand’s atmosphere and key elements. I used vibrant colors to attract younger audiences and halftone effects to maintain Amoeba Music’s vintage appeal. I aim to create a “chaotic yet organized” feel, reflecting Amoeba Music’s vast but well-categorized vinyl collection and in-store experience.
I created both an app and social media campaign for Amoeba Music, helping customers engage in-store and online—whether discovering rare vinyl, accessing collector tools, or sharing their finds. Blending modern and vintage aesthetics, the experience resonates across generations while staying true to Amoeba’s identity as a haven for rare records.