Myeow
Pre-prepared cat food brand
Category
Instructor
Branding, Strategy
Gerardo Herrera
Myeow’s premium pre-prepared cat meals, streamlines the feeding process for busy pet parents. Beyond providing elevated dining experiences, Myeow also delivers personalized, vet-approved recipes, ensuring both indulgence and the health of cats with minimal effort.
This brand was inspired by my experience with my cat’s sensitive stomach. Making her food every week is time-consuming, and I noticed most U.S. pet food brands focus on dogs. That’s when I thought: why not create a solution myself?
Myeow can be split into ‘my’ and ‘eow,’ which is like ‘my’ in cat language. The logo’s upward lines and loops are designed to evoke the feeling of a cat jumping. I’ve created illustrations of the flavors and ingredients in the cat food to helps make the brand more approachable.
Packaging design using illustrations for all the flavors and ingredients in the cat food, so customers can easily see what’s inside. There are multi-flavor options, trial packs, and single-flavor packs. Each single flavor has its own color, making it easier for customers to choose.
I designed the website to support personalized services, featuring illustration icons and cat images that reflect the brand’s character. The clean layout ensures easy navigation. The app offers direct access to a nutritionist and allows users to monitor their cat’s health.